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Vision, mission and values


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Our vision

What do we want to see?

We want people to be able to share their experiences of health and care in ways which are safe, simple, and lead to learning and change.

Our mission

What do we do?

Our mission is to provide an online platform so that:

  • people can share honest feedback easily and without fear
  • stories are directed to wherever they can help make a difference, and
  • everyone can see how and where services are listening and changing in response

Our values

How will we pursue our mission?


We will innovate in the public interest. We will keep listening, learning and improving, so that we find simpler, safer and more effective ways for people to share their experiences of care.


When things can be seen and shared, they can be improved. We encourage transparency in health/care services, and we will be open, honest and clear in all our activities.


Everyone’s story matters. We will treat everyone as equals, and will nurture trust and respect in all our relationships. We will work to make our service accessible and helpful to the widest range of people we can.


We believe that people are most open to learning and change when they feel valued and heard. We will make our activities, conversations and connections encouraging, constructive and supportive.


We believe effective health and care services have at their heart the humanity of those who rely on them, and those who provide them. We will keep people (story authors, customers and our own team) and their stories at the heart of everything we do.